The first thing any user is likely to look at while conducting online research is the top of the search page. Research suggests, that a person must see a brand at least six times for it to be recognizable. Hence, it is safe to say that PPC contributes greatly to establishing your brand.
One of the major benefits of using PPC is that it takes significantly lesser time as compared to SEO. Of course, it has its cost, but it enables you to appear above your competitors just with the click of a button.
PPC identifies the keyword or phrases that are commonly related to your business. This opens opportunities for your business to target and gets discovered by the section of your audience that is already interested in your product/service.
On any given day, the Internet handles over 6 million searches across all search engines worldwide. Almost, 81% of shoppers research online prior to making big purchase decisions. PPC advertising enables you to put your business in front of the potential customers of your specific market.
As the name implies, in PPC, payment needs to be done only when an ad is clicked. This makes PPC one of the most cost-effective digital marketing methods which also allows you to monitor your return on investment.
At Ingold Solutions, we have a strong team of dedicated paid search specialists to run your campaigns on the platforms like Google Ads and Microsoft Advertising (formerly Bing Ads). Being a certified Google Ads Partner and ISO Certified firm, we are trusted by companies across industries for executing a variety of campaigns on these two platforms.
We focus on meeting your business goal through a holistic PPC strategy. Hence, our campaigns are designed to take care of everything from driving traffic to your website to increase conversion rates and everything in between.
We leverage data-driven insights and combine creativity with technology to create campaigns that perform and contribute to your bottom line.