Use cross-channel data to send personalised commercial messages via emails to your prospects or existing customers. The process gives your brand an opportunity to educate the target audience on services, products, discounts, or other offers that helps in encouraging customer loyalty.
Email marketing can help you to increase brand awareness, grow website traffic, promote products or services, and generate leads. So, if you are in search of an agency that can help you to maximise the result of your email marketing campaigns, you have landed on the right page!
Ingold Solutions provide 360- degree email marketing solutions. With an experienced team excelling in their skills, we deliver services that drive revenue for your business.
Email is possibly one of the strongest tools of a digital marketing strategy. As per reports, almost 98% of consumers check their email inboxes daily. This is the same reason why 87% of B2B and 79% of B2C marketers use email as one of their core organic digital marketing tactics.
One of the most powerful aspects of email marketing is personalisation. It gives you the chance to curate the message and deliver it directly to the inboxes of your prospects. You can categorise your audience based on their online behaviour, location, their past interactions with your brand and several other criteria. This detailed level of personalisation allows you to send the right message to the right person at the right time.
eBooks and white papers are lead generation assets that need appropriate promotion to generate maximum results. Alongside social media and dedicated landing page creation, email marketing remains the bedrock of this promotional strategy. So, if you want to establish authority and thought leadership in your industry, asset creation is the first step that you should take.
By undertaking email drip campaigns, we will enhance the outreach of the initial emails that you send out, onboard new email subscribers and increase your brand recognition. Our team will create a series of touchpoints that will be delivered to defined prospects automatically on a routine basis.
At Ingold Solutions, our team will coordinate your overreaching asset launch campaigns and provide a personalised user experience to interested recipients. In addition, we will sync your email list with the customer relationship management software to record converted prospects accurately.
With the application of email list segmentation, we will nurture and guide your prospects to go down the sales funnel from the awareness stage to a final sale.
Our Content Management System will provide valuable insights on how your content marketing strategy is resonating with your target customers and why. This will enable us to further fine-tune your email campaigns and improve results to ensure your business goals are being met.
Newsletters are one of the most popular forms of email content marketing. It provides you with the opportunity to increase subscribers, and engage with your prospective leads easily.
At Ingold Solutions, our experts will also provide you with valuable content designed to encourage commercial actions and build brand authority.
The creation of newsletter content is just as essential as email marketing automation, for achieving your commercial objectives. At Ingold Solutions, our content writers utilise industry knowledge along with subject matter expertise and proven best practices to craft email content that your target audience can relate to.