Conversion Rate Optimization (CRO) is a systematic process of upgrading web pages to convert website traffic into new leads or customers. While SEO focuses on optimizing your websites to be more visible for users and search engines, CRO focuses on converting these users into leads, as they come on your website.
CRO helps to direct website visitors straight to downloadable assets, make them sign up for newsletters, complete contact forms, or call you. As it takes huge efforts to bring new users to your website, it is crucial that once they reach your site, interact and convert.
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CRO strategy for any website is designed as per the business goals. Our certified professionals have the expertise and tools to help maximize your website traffic.
The experts at Ingold Solutions will help optimize your website by closely monitoring the entire user journey. It helps us know your customers’ requirements and accordingly build up the strategy.
Conversion Rate Optimization helps to streamline the user’s journey on your website and provide a better overall experience.
It not only benefits the end user but also helps to get positive results from the other areas of your marketing such as SEO. Positive user experience can be a ranking signal for Google; by improving your website, you will be able to enjoy more online visibility as your site will become an attractive destination for your users.
As a part of our CRO services, we monitor how your visitors navigate your website pages, using heat-mapping software. This information further helps to make informed decisions concerning the website design, images, content, call to action, and much more. As an end-to-end digital service, you will be given complete access to a team comprising of experienced digital marketers, content writers, web designers, and a test team.
Our experts are experienced in monitoring user behavior, collating the results, and determining the next steps to improve your conversion rates. With thorough research, data analytics, and implementation, we help you to improve your website and enhance your ROI to grow your business.
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